What is Email Marketing?
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
1.) sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
2.) sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
3.) adding advertisements to e-mails sent by other companies to their customers, and
4.) sending e-mails over the Internet, as e-mail did and does exist outside the Internet.
Our Express Email Marketing
- Provide prospects and customers a sign-up form for requesting emails from you. The opt-in magnet also offers the ability to create and manage special interest groups so that you can target e-mail campaigns to specific subscribers.
- Comply with anti-spam laws. You can now upload your existing customer list without an email confirmation requirement. In addition, an opt-out link is located at the bottom of every campaign mailing, allowing subscribers to opt-out of future mailings.
- Create dazzling, eye-catching emails. Image Library includes more than 1,500 images or upload your own! They're automatically resized to fit your email. No design skills necessary!
- Track the results. Easy-to-use reports tell you how many emails you sent, how many were opened, how many people responded and much more.
Create and send surveys of your customer base as well.
Give us a call to discuss your email marketing strategy! 1-877-774-7879
